Staff Reporters
Jun 18, 2020

Asia-Pacific YouTube Ads Leaderboard: May 2020

Woolworths, Vivo, Mitsubishi, Safeguard, Hang Seng Bank, Jio and more appear in this month's list of the top ad video in each of 13 APAC markets.

Woolworths' offered a recipe for butter and sage gnocchi
Woolworths' offered a recipe for butter and sage gnocchi

The Asia-Pacific YouTube Ads Leaderboard, provided by Google, shows the top ad in each of 13 APAC markets.

In a time of uncertainty, consumers look to brands to help bring back a sense of normalcy and move forward with reassurance. They want brands to be helpful in the new everyday, and the ads on May’s leaderboard communicated exactly that. While Woolworths shares its recipe for making the best homemade gnocchi, Safeguard Pakistan delivered an anthem on the right way to washing your hands. Hang Seng Commercial Bank shows support to SMEs by extending a government-guaranteed preferential loan and launching a financing scheme to ease operational pressures.

AUSTRALIA – NEW ZEALAND
Woolworths. Homemade gnocchi with butter & sage recipe - Make yourself at home with Woolworths

HONG KONG
Hang Seng Commercial Banking (恒生商業銀行). 經恒生商業網上平台申請政府擔保之「百分百擔保特惠貸款」, 舒緩中小企出糧及交租之壓力

INDONESIA
Vivo Indonesia. vivo V19 - Temukan Cahaya Berkah di RumahRamadhan 2020 jadi spesial.

INDIA
Jio. Naye India Ka Naya Josh - Join Reliance in this New Journey

JAPAN
ゼスプリ キウイフルーツ (Zespri Kiwifruit). ゼスプリ キウイ TVCM 2020「好きなことを楽しみながら」篇 60秒 歌詞付き

KOREA
Maeil. 유당불내러 라떼사발 드링킹 영상�� #소화가잘되는우유

MALAYSIA
Petronas. PETRONAS RAYA 2020 – ANTARA DUA JENDELA

PHILIPPINES
Lactum 3 & 6. Alagang Ramdam ng Bawat Pilipino | Lactum 3+

PAKISTAN
Safeguard Pakistan. HCommander Safeguard - Ab Har Pakistani bane ga Hero!

SINGAPORE
Muslimsg. Jauh Di Mata, Dekat Di Hati - Muslim.Sg Hari Raya 2020

THAILAND
Vivo Thailand. Vivo V19 จุดประกายค่ำคืนของคุณ

TAIWAN
MITSUBISHI MOTORS TW. (期間限定)GRAND LANCER【生活中的阿雜事-床上篇】

VIETNAM
Red Bull Vietnam. Red Bull - Năng Lượng Tích Cực - Húc Tung Thách Thức

Related Articles

Just Published

2 days ago

An 'Inactivewear' line made for all your binge-watch...

A collaboration between streaming provider Binge and fashion retailer The Iconic, instigated by Thinkerbell, yields a 19-item line of luxury loungewear.

2 days ago

How Huawei is using local projects to try to ...

Localisation is Huawei's branding strategy for the year. Its 'Connect the North' project in Canada is one example of this.

2 days ago

Milo positions itself as a sports drink in Vietnam

The beverage brand seemingly takes a page from Nike in a campaign from Ogilvy Vietnam and Sweetshop director Noah Conopask.

2 days ago

Singapore’s top influencer investigated for racist ...

Wendy Cheng, aka Xiaxue, stands by her stance in a defensive blogpost, and one brand has already pulled a partnership with her.