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Mar 7, 2012

Arcade appointed AOR for Ben & Jerry’s

SINGAPORE – Boutique hotshop Arcade has been appointed as agency of record for Unilever’s Ben & Jerry’s ice-cream brand.

Arcade has been named AOR for Ben & Jerry's
Arcade has been named AOR for Ben & Jerry's

The brief is mainly digital and social with new work expected quite soon. The appointment follows a review process last year, which saw agencies including Arcade and Tribal DDB added to Unilever’s digital agency roster.

Arcade’s Nick Marrett commented that Ben & Jerry’s is a great brand that lends itself to social media, but he was unable to comment on campaign specifics.

A number of agencies, including Bates 141, Riot and Goodstuph, have previously been linked to Ben & Jerry’s which is known for a number of events including Cone Day, Chunkfest as well as other CSR initiatives.

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