Arcade appointed AOR for Ben & Jerry’s

The brief is mainly digital and social with new work expected quite soon. The appointment follows a review process last year, which saw agencies including Arcade and Tribal DDB added to Unilever’s digital agency roster.

Arcade’s Nick Marrett commented that Ben & Jerry’s is a great brand that lends itself to social media, but he was unable to comment on campaign specifics.

A number of agencies, including Bates 141, Riot and Goodstuph, have previously been linked to Ben & Jerry’s which is known for a number of events including Cone Day, Chunkfest as well as other CSR initiatives.