Unknown Unknown
Mar 7, 2012

Arcade appointed AOR for Ben & Jerry’s

SINGAPORE – Boutique hotshop Arcade has been appointed as agency of record for Unilever’s Ben & Jerry’s ice-cream brand.

Arcade has been named AOR for Ben & Jerry's

The brief is mainly digital and social with new work expected quite soon. The appointment follows a review process last year, which saw agencies including Arcade and Tribal DDB added to Unilever’s digital agency roster.

Arcade’s Nick Marrett commented that Ben Jerry’s is a great brand that lends itself to social media, but he was unable to comment on campaign specifics.

A number of agencies, including Bates 141, Riot and...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
2019 Cannes Lions shortlists and APAC winners
Premium
6 hours ago

2019 Cannes Lions shortlists and APAC winners

We're tracking all the APAC winners at Cannes Lions 2019.

Premium
PR jury gives APAC just seven Lions
Premium
6 hours ago

PR jury gives APAC just seven Lions

2019 Cannes Lions winners in PR: Another category without any gold.

Premium
APAC work wins one silver, one bronze in Creative Data
Premium
6 hours ago

APAC work wins one silver, one bronze in Creative Data

2019 Cannes Lions winners for Creative Data: CHE Proximity Melbourne and Mindshare Mumbai are the region's only winners.