Omar Oakes
Aug 20, 2019

Apple set to toughen up ad tracking rules

Tech giant is burnishing its privacy credentials by cracking down on cookie workarounds.

Apple looks set to put even tougher restrictions on ad tracking as it prepares to release a new version of iOS, its iPhone operating system, next month.

The company’s WebKit team has released a new policy statement that says its Intelligent Tracking Prevention technology will be expanded. ITP originally blocked third-party cookies being dropped into Safari, Apple’s web browser, on iPhones.

However, some ad tech players have developed workarounds...

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