tracking

Mar 30, 2022

How IDFA deprecation is driving multi-channel marketing

Apple and Google's decision to ditch cross-app tracking has made retargeting harder, but marketers can refine their methods using solid customer data, channel management and automation.

Feb 17, 2022

Google reveals significant step to restrict cross-app tracking on Android

The company plans to introduce stricter privacy controls including the removal of cross-app identifiers such as its own Advertising ID. The announcement comes just weeks after the impact of Apple's similar move—on Meta in particular—was revealed.

Nov 29, 2021

Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker

The tech firm has been under investigation by the UK regulator over competition concerns.

Jul 25, 2021

Consumers want control over ads served

A study by Magna and Brave shows consumers engage more with privacy protected ads.

May 12, 2021

iPhone users overwhelmingly reject app tracking, but ad industry needn’t despair

The long-term consequences of Apple’s privacy shift will be complex, experts say.

Apr 9, 2021

Publishers view end of the cookie as an opportunity to work with brands

But brands are still too reliant on third-party cookies for now, according to a study from Forrester and Permutive.