tracking
How IDFA deprecation is driving multi-channel marketing
Apple and Google's decision to ditch cross-app tracking has made retargeting harder, but marketers can refine their methods using solid customer data, channel management and automation.
Google reveals significant step to restrict cross-app tracking on Android
The company plans to introduce stricter privacy controls including the removal of cross-app identifiers such as its own Advertising ID. The announcement comes just weeks after the impact of Apple's similar move—on Meta in particular—was revealed.
Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker
The tech firm has been under investigation by the UK regulator over competition concerns.
Consumers want control over ads served
A study by Magna and Brave shows consumers engage more with privacy protected ads.
iPhone users overwhelmingly reject app tracking, but ad industry needn’t despair
The long-term consequences of Apple’s privacy shift will be complex, experts say.
Publishers view end of the cookie as an opportunity to work with brands
But brands are still too reliant on third-party cookies for now, according to a study from Forrester and Permutive.
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