Ecommerce company’s Advanced Audience Technology is based on user IDs and updates in real time.
Company will 'revisit' topic as situation evolves.
Tealium's APAC marketing director explains the DPO Competency Framework, which must be seen as a positive step forwards and a useful tool for companies looking to establish themselves as data leaders.
Evidence submitted to Ireland's data watchdog raises questions about Google's Authorized Buyers ad exchange.
Tech giant is burnishing its privacy credentials by cracking down on cookie workarounds.
Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins