tracking

Jul 30, 2020

EBay looks beyond cookies with new programmatic targeting system

Ecommerce company’s Advanced Audience Technology is based on user IDs and updates in real time.

Apr 1, 2020

Google signals no delay to third-party cookie timeline

Company will 'revisit' topic as situation evolves.

Oct 29, 2019

What does a data-protection officer do, and do you need one?

Tealium's APAC marketing director explains the DPO Competency Framework, which must be seen as a positive step forwards and a useful tool for companies looking to establish themselves as data leaders.

Sep 5, 2019

Google accused of using 'GDPR workaround' to feed personal data to advertisers

Evidence submitted to Ireland's data watchdog raises questions about Google's Authorized Buyers ad exchange.

Aug 20, 2019

Apple set to toughen up ad tracking rules

Tech giant is burnishing its privacy credentials by cracking down on cookie workarounds.

Aug 19, 2019

Third-party data and cookies: Confusion explained

Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.