Jan 6, 2022
NBCUniversal launches an identity platform
The solution will power personalized advertising across the media giant’s properties.
Sep 27, 2021
Ad tech companies get creative with cookie communications
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Jul 1, 2021
Google's cookie stay of execution changes nothing
The delay wasn’t a surprise, so can we get on with industry evolution now?
Jul 30, 2020
EBay looks beyond cookies with new programmatic targeting system
Ecommerce company’s Advanced Audience Technology is based on user IDs and updates in real time.
Apr 7, 2020
'Third-party cookies are already ineffective': Lessons from Google SameSite delay
Google's move has little to do with keeping marketers happy and everything to do with minimising disruption.
Apr 1, 2020
Google signals no delay to third-party cookie timeline
Company will 'revisit' topic as situation evolves.
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