Google's move has little to do with keeping marketers happy and everything to do with minimising disruption.
Company will 'revisit' topic as situation evolves.
Key ad tech players are set to discuss whether Google should postpone its planned two-year elimination of third-party cookies because of the widespread disruption caused by the coronavirus pandemic.
Tech giant is burnishing its privacy credentials by cracking down on cookie workarounds.
Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.
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