Oliver McAteer
Jan 23, 2020

Anomaly 'fires' Aussie staff to help devastation Down Under

'Talk is cheap—$100,000 and a week of our passion and creativity isn't. We just felt we had to act.'

Anomaly 'fires' Aussie staff to help devastation Down Under

Money, meet mouth.

Global advertising agency Anomaly is making a serious commitment to Australia as the country continues to burn, tearing through 10 million hectares of land, destroying thousands of homes and killing more than half a billion animals. 

The initiative is simple: pretend like every Aussie your company employs is fired, and donate their salary to Australian causes.

Carl Johnson, co-founder and global CEO at Anomaly, told Campaign US: "Talk is cheap—$100,000 and a week of our passion and creativity isn’t. We just felt we had to act."

"Fighting Fire With Fired" lives as a website and social drive housing information about what charities need our money the most to help fight the devastation. 

Part of the campaign reads: "Think about it. No matter where you are in the world, you’ve almost certainly worked with an Australian. They’re in almost every agency. At every level. In every department. And we’ve all benefited from them leaving their homes thousands of miles behind them. 

"Because the simple truth is we need Australians. Which means we need Australia. 

"So, here’s the plan: If you’ve got Australians employed, consider them no longer on staff. Then, match the money from their paychecks in a donation toward their homeland. So the money your Australians receive, Australia will also receive."

Source:
Campaign US
Tags

Related Articles

Just Published

11 hours ago

Brands plan for a quiet Pride Month

Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.

11 hours ago

Bosch partners with Amnet and Samsung for weather-ac...

The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.

11 hours ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

12 hours ago

Queer Ad Folk: Good allies must call out the ...

Deborah Whitfield, head of production and executive producer, Factory Studios, shares her experience.