James Thompson, global MD of Diageo Reserve, will chair the Effectiveness jury. He leads Diageo’s luxury business from Singapore and has been at the company since 1994.
Thompson is a strong advocate of the impact of creativity on business, and believes a combination of rigour and flair is the recipe for commercial success.
The Media Strategy jury will be led by Rahul Welde, VP of media at Unilever. Welde is responsible for the FMCG giant’s media and communications agenda in Asia, and has championed digital with the formation of strategic partnerships with global and regional organisations. He advocates non-traditional thinking.
Jayant Murty, director of strategy, media and integrated marketing at Intel, will lead the Digital Strategy jury. He has 20 years’ experience in Asia and has built a reputation for challenging the status quo.
Presiding over the Data and Analytics jury (which debuted last year) will be Elaine Rodrigo, global director of consumer insights and strategy at Mondelez International. Rodrigo is responsible for insights across all markets but in Asia has a particular focus on China and India. Her jury will judge entries in seven new categories with a specific focus on ecommerce.
Andrea Hayes, festivals director, commented: “We are privileged to have four of Asia-Pacific’s most influential marketing leaders as our jury presidents. The AMES Awards set the benchmark for marketing effectiveness in the region and we look forward to learning the results from the jury deliberations as they award the work that has delivered tangible business success to brands.”
Entries to the AMES Awards will be accepted until 6 March. Entrants may submit via the website www.ames.asia, which contains further details concerning rules and fees. The awards and conference will take place on 3 June.