Beauty brand's 'always on' content studio will create thousands of assets.
Diageo's former chief marketing and innovation officer joins Avon as chief beauty and brand officer with an "aggressive" plan to grow in APAC.
Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.
It has never been easy to put hard numbers to the value of advertising, but client-side marketers are wising up to the possibility agency types might be being deliberately pulling digital wool over their eyes.
One of James Thompson's ads was praised for its boldness, but here's the true story.
Cannes week puts James Thompson in a reflective mood.
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