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Unilever launches proprietary trading desk Ultra with Mindshare in ASEAN
SINGAPORE - Expanding on a pilot programme, Unilever has launched its proprietary programmatic trading desk, 'Ultra' (for Unilever trading desk), in Singapore in partnership with Mindshare.
Spikes Asia names Unilever as Advertiser of the Year
SINGAPORE - The Spikes Asia Festival of Creativity has announced that Unilever has been named the 2015 Advertiser of the Year.
AMES Awards names jury presidents for 2015
ASIA-PACIFIC – The Asian Marketing Effectiveness & Strategy Awards has announced its jury presidents for this year, including top marketers from Diageo, Unilever, Intel and Mondelez.
Inside Unilever's real-time command centre in Singapore
SINGAPORE - Unilever has set up a ‘command centre’ in its Singapore offices to monitor and adapt its digital capabilities.
Marketers underestimate the Asian consumer's commitment to doing good: WFA
ASIA-PACIFIC - Marketers underestimate the extent to which consumers say it’s acceptable for companies to support good causes while making money, according to a study conducted by the World Federation of Advertisers (WFA).
Mobile under the shadows of digital : MMA
SINGAPORE - Under the leadership of a newly elected board of directors, MMA (Mobile Marketing Association) will focus on the next generation of mobile marketing and advertising opportunities.
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