ASIA-PACIFIC – The Asian Marketing Effectiveness & Strategy Awards has announced its jury presidents for this year, including top marketers from Diageo, Unilever, Intel and Mondelez.
Big data players such as IBM and Oracle are reaching out to CMOs after investing in marketing services. Should agencies in Asia be concerned and what can they do about it?
Big budget campaigns are not necessarily the most effective—it is the idea that counts. So how do you get people to talk favourably about your brand with minimal investment?
Launched last year, Intel’s 'Museum of Me' campaign by Projector Tokyo, desinged to promote the Intel Core i5 Processor, has won numerous awards including six Cannes Lions: 3 Gold, 2 Silver and a Bronze.
SINGAPORE – Head of Intel’s integrated marketing team, Greg Fisher, has left the company.
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