Staff Reporters
Apr 9, 2015

First speakers confirmed for AMES 2015

ASIA-PACIFIC – The Asian Marketing Effectiveness and Strategy Awards (AMES) has announced a lineup of initial speakers at the conference including Diageo’s James Thompson, Intel’s Jayant Murty, Unilever’s Rahul Welde and Dr Elaine Rodrigo of Mondelez.

The conference will take place in Singapore on 3 June
The conference will take place in Singapore on 3 June

The four will also serve as jury presidents and will use their addresses as an opportunity to share insights into current marketing trends and how brands are rethinking the way they engage with consumers.

Further sessions will include a scientific study that links business performance and emotional responses, to be presented by Andy Wilson, head of strategy for BBDO and Proximity Asia; Don Anderson, regional MD of We Are Social, will examine the potential for experiential marketing through Virtual Reality; and Kim Douglas, MD and VP of Sapientnitro Singapore and Hong Kong, will look into the future of ecommerce and ‘storyselling’.

An AMES Judges Forum will also present insights from the year’s shortlisted entries and what constitutes a winning entry. More speakers will be announced in the coming weeks.

“The AMES conference and awards programme is an opportunity for delegates to share and learn the latest thinking in strategic brand communications,” said Andrea Hayes, festival director. “The agenda and speaker lineup is an essential for everyone involved in brand strategy and focused on delivering real results for clients.”

Delegate registration is open at a rate of SGD750, which includes access to both the conference and awards. The event will take place on 3 June at the Grand Hyatt Singapore. For full information or to register to attend, please visit www.ames.asia.

Related Articles

Just Published

2 days ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

2 days ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

2 days ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

2 days ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.