Airwave is OMG's specialist business unit that provides full-service mobile offerings including
app development, content, and gaming.
In this role, Foo will be responsible for leading mobile planning, strategy, and product delivery for all OMG clients in China. He reports to Arlene Ang, CEO of Digital, Omnicom Media Group China.
“We looked long and hard for a leader in the mobile field to deliver a competitive advantage for
our clients,” said Doug Pearce, CEO of Omnicom Media Group Greater China.
With seven years experience in the mainland, Foo joined OMG from Google, where he was the head of mobile, in charge of managing cross-channel sales and products for Google's mobile advertising businesses across Greater China.
After quitting Google, he started his own business in July called AppBoost, a mobile marketing agency based in Shanghai. He has also held various leadership positions in technology companies including Nokia, Velti and Madhouse in the past.