Staff Reporters
Dec 7, 2021

Agency of the Year 2021 winners: Australia / New Zealand

See the complete winner list for the Australia / New Zealand region in the 2021 Campaign Asia-Pacific Agency of the Year awards.

Agency of the Year 2021 winners: Australia / New Zealand

> See all Agency of the Year Awards 2021 coverage <

> See analysis: Special Group and Optus are high-achieving partners<

Agency categories

Category Award Agency / Brand Market Entry ID
Australia Creative Agency of the Year Gold Special Australia Australia AN01.373214
Silver Ogilvy Australia Australia AN01.373359
Bronze The Monkeys Australia AN01.371689
New Zealand Creative Agency of the Year Gold Special New Zealand AN02.374145
Silver DDB Group Aotearoa New Zealand New Zealand AN02.372940
Bronze TBWA NZ New Zealand AN02.373181
Australia Digital Agency of the Year Gold Ogilvy Australia Australia AN03.373362
Silver Mindshare Australia AN03.374765
Bronze AnalogFolk Sydney Australia AN03.374194
New Zealand Digital Agency of the Year Gold Tribal DDB Group Aotearoa New Zealand AN04.374033
Silver Special New Zealand AN04.374149
Australia Media Agency of the Year Gold UM Australia AN05.373392
Silver MediaCom Australia AN05.372954
Bronze Mindshare Australia AN05.374734
New Zealand Media Agency of the Year Gold OMD (New Zealand) Ltd. New Zealand AN06.372813
Silver Dentsu Media, NZ New Zealand AN06.373626
Bronze PHD New Zealand New Zealand AN06.374013
Australia PR Agency of the Year Gold Icon Agency Australia AN07.371820
Silver Herd MSL Australia AN07.374372
Bronze Eleven Australia AN07.372102
Australia/New Zealand Agency Marketer Partnership of the Year Gold Special / Optus New Zealand AN09.373153
Silver Verticurl / Estee Lauder Australia AN09.372683
Australia/New Zealand B2B Marketing Agency of the Year Silver Verticurl Australia AN10.372586
Bronze Merkle B2B Australia AN10.374025
Australia/New Zealand Best Culture Gold The Works Australia AN12.374272
Silver Special New Zealand & Australia New Zealand AN12.373166
Bronze The Royals Australia AN12.372596
Australia/New Zealand Best Place to Work Winner Initiative Australia Australia AN13.374380
Australia/New Zealand Boutique Agency of the Year Gold History Will Be Kind Australia AN14.374207 
Silver Motion Sickness New Zealand AN14.374479
Bronze Central Station New Zealand AN14.372540
Australia/New Zealand Brand Experience Agency of the Year Gold Amplify Australia AN15.373585
Silver Jack Morton Australia Australia AN15.372645
Bronze INVNT Australia AN15.374158
Australia/New Zealand Content Marketing Agency of the Year Gold Special New Zealand & Australia New Zealand AN17.374189
Silver AnalogFolk Sydney Australia AN17.374209
Bronze Motion Sickness New Zealand AN17.374488
Australia/New Zealand Customer Engagement Agency of the Year Bronze Merkle Australia AN18.374298
Australia/New Zealand E-commerce Agency of the Year Gold Podean Australia AN19.374054
Australia/New Zealand Event Marketing Agency of the Year Silver Jack Morton Australia Australia AN20.372647
Bronze George P. Johnson Australia & New Zealand Australia AN20.374144
Australia/New Zealand Independent Agency of the Year Gold Special New Zealand & Australia New Zealand AN21.374170
Silver Socialites Group New Zealand AN21.374329
Bronze History Will Be Kind Australia AN21.374221
Australia/New Zealand Integrated Marketing Agency of the Year Gold TBWA\Australia Australia AN22.373981
Silver Special New Zealand & Australia New Zealand AN22.374185
Bronze Icon Agency Australia AN22.371823
Australia/New Zealand Market Research Agency of the Year Bronze DBM Atlas Australia AN23.373725
Australia/New Zealand Performance Agency of the Year Bronze Reprise Australia AN25.372457
Australia/New Zealand Production Company of the Year Silver Motion Sickness New Zealand AN26.374503
Bronze Media.Monks Australia AN26.373772
Australia/New Zealand Programmatic Agency of the Year Gold Xaxis Australia AN27.374088
Australia/New Zealand Social Media Agency of the Year Silver AnalogFolk Sydney Australia AN28.374255
Silver Socialites Group New Zealand AN28.373292
Australia/New Zealand Specialist Agency of the Year Silver Digitas ANZ Australia AN29.372407

People categories

Category Award Agency Nominee Market Entry ID
Australia/New Zealand Account Person of the Year Winner The Works Kristie Thistlethwaite Australia AN31.374694
Commendation Special Priyanka Patel New Zealand AN31.373162
Australia/New Zealand Agency Head of the Year Winner Special Tony Bradbourne New Zealand AN32.374259
Australia/New Zealand Creative Person of the Year Winner Special Lisa Fedyszyn New Zealand AN35.373168
Australia/New Zealand Strategic/Brand Planner of the Year Winner Ogilvy Australia (Sydney) Ryan O'Connell Australia AN38.373367
Commendation Special Rory Gallery New Zealand AN38.373169
Australia/New Zealand Young Achiever of the Year Winner Initiative Australia Summer Treseder Australia AN39.373130
Australia/New Zealand Young Business Leader of the Year Winner Special John Marshall New Zealand AN40.374472

Brand categories

Category Award Brand Nominee Market Entry ID
Australia/New Zealand Brand of the Year Winner Optus NA Australia AN42.373154
Australia/New Zealand Marketer of the Year Winner Optus Melissa Hopkins Australia AN41.373157

Note:

The following categories had no shortlisted entries

  • New Zealand PR Agency of the Year 
  • Australia/New Zealand B2C Marketing Agency of the Year
  • Australia/New Zealand Consultancy of the Year 
  • Australia/New Zealand Mobile Marketing Agency of the Year (NEW) 
  • Australia/New Zealand Talent Development Program of the Year
  • Australia/New Zealand Channel/Engagement Planner of the Year
  • Australia/New Zealand Corporate Communications/Marketing Team of the Year 
  • Australia/New Zealand New Business Development Person/Team of the Year  
  • Australia/New Zealand Producer of the Year

See all Agency of the Year Awards 2021 coverage <

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