Early bird deadline for entries is 28 January.
The best agencies from around the world have been selected.
Shop sees off international competition, including finalists Ogilvy Taiwan, Ogilvy Thailand, TBWA Hakuhodo and TBWA Hong Kong.
McCann emerges victorious in the inaugural global awards. Ogilvy Asia was also in the final running.
Shop beat a shortlist of five, including Accenture Interactive (Japan), Mindshare Indonesia, Mindshare Vietnam, and Reprise Hong Kong, to secure the prize.
Founded in London in 1996, Mother continues to go from strength to strength. The finalist field in this category included Appsynth (Thailand), CJ Worx and Spore Bangkok, Sunny Side Up (Japan) and Tomorrow (Greater China).
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