Benjamin Li
Mar 1, 2011

Adstream hires Christine Sterk as MD of new Hong Kong office

HONG KONG - Adstream has opened a new office in Hong Kong under the leadership of Christine Sterk, founder and CEO of AsiaOnTime, as managing director, effective 1 March.

Christine Sterk, MD of Adstream HK
Christine Sterk, MD of Adstream HK

Adstream is the world leader in digital proofing and delivery of advertisements in print and broadcasting, and has offices in Singapore, Malaysia, Australia, the US, and many European countries, serving all large agency networks and advertisers.

The company said the expansion is a response to the increased interest and investment of global brands and agencies in the Chinese media market. Adstream clients in the region (which include Colgate, Nike, HP, Nokia, P&G, and agencies such as JWT and Y&R) are demanding further services in management and the delivery of digitial TV and print advertisments in Hong Kong and China.

“We have analysed and listened to our clients in the West and in Hong Kong and China, and decided to adopt a service model to respond more closely to their requirements,” said Moritz Wuttke, who heads Adstream in London as COO.

“We will build the necessary support to satisfy the domestic demand from publishers and agencies and leverage our experience in more than 90 countries. We welcome Christine with her enormous amount of experience to take the Hong Kong print market to the next level.”

ACP Magazines, Australia's leading magazine publisher  which sells more than 100 million magazines a year, has been confirmed as the Hong Kong office’s founding client.

 

Source:
Campaign China

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