adidas launches adidas.tv in Asia-Pacific

adidas.tv was launched in the West earlier last year and will debut in Asia-Pacific this month.

In addition to broadcasting brand iniatitives, the site will support widgets that can be imbedded into audience blogs and pages on social networking sites like Facebook, MySpace and Friendster. The site's ‘My TV’ function will also allow registered users to customise their own webpage.

According to the company, the platform will help adidas and its partners to better target their news to the appropriate audience segements.

The adidias Hong Kong team noted that the site will serve as a new medium to reach out to young sports fans. Tara Moss, head of digital marketing at adidas, added: “adidas.tv is the ultimate brand platform. We are in a unique position to tell so many exciting and inspirational stories; from insider moments with athletes to the thrill of victory at our events”.

The website’s archive currently holds clips including the adidas Originals 60th anniversary house party campaign, the NBA player Dwight Howard’s pre-game locker room ritual and a video of Liverpool footballer Steven Gerrard.