Robert Sawatzky
Jan 10, 2019

AdColony and Lifesight team up to boost location data offerings in APAC

Partnership creates location data-rich platform in Asia-Pacific closer to similar offerings in Europe and the US.

Mobile ad platform AdColony is partnering with Singapore-based consumer intelligence firm Lifesight to try to get a leg-up on giving brand marketers what they want the ability to target consumers with the right video ads based on the right time, place and context.

AdColony specialises in mobile video advertising and app development, with expertise in creative and behavioural targeting. Lifesight, meanwhile, provides location-based retail footfall data throughout Asia to profile consumers and better...

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