Robert Sawatzky
Jan 10, 2019

AdColony and Lifesight team up to boost location data offerings in APAC

Partnership creates location data-rich platform in Asia-Pacific closer to similar offerings in Europe and the US.

Mobile ad platform AdColony is partnering with Singapore-based consumer intelligence firm Lifesight to try to get a leg-up on giving brand marketers what they want the ability to target consumers with the right video ads based on the right time, place and context.

AdColony specialises in mobile video advertising and app development, with expertise in creative and behavioural targeting. Lifesight, meanwhile, provides location-based retail footfall data throughout Asia to profile consumers and better...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The top 10 exits and entrances of 2019
Premium
7 hours ago

The top 10 exits and entrances of 2019

Our cheeky annual look at APAC leadership changes was brought to you in 2019 by the letters D, A and N.

Premium
APAC's leading ad spend growth in 2019 will cool next year: Magna
Premium
7 hours ago

APAC's leading ad spend growth in 2019 will cool ...

APAC outpaced the global ad market's 5.2% growth in 2020, but will only slightly beat the 5.7% growth Magna predicts globally for 2020

Premium
Singlife taps 'Crazy Rich Asians' star as brand ambassador
Premium
8 hours ago

Singlife taps 'Crazy Rich Asians' star as brand ...

Insurer to collaborate with Henry Golding to shoot a series of commercials

Premium
Watch 25 fun Hyundai ads in just over four minutes
Premium
9 hours ago

Watch 25 fun Hyundai ads in just over four minutes

An enjoyable series of #4SecondReviews for the Hyundai Venue by AnalogFolk features a bevy of odd creatures and characters, including Corey Feldman, but is tragically lacking in squirrels.