Mobile ad platform AdColony is partnering with Singapore-based consumer intelligence firm Lifesight to try to get a leg-up on giving brand marketers what they want the ability to target consumers with the right video ads based on the right time, place and context.
AdColony specialises in mobile video advertising and app development, with expertise in creative and behavioural targeting. Lifesight, meanwhile, provides location-based retail footfall data throughout Asia to profile consumers and better...
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