Tom Simpson

Jan 18, 2019

The case for playable ads

Why ad gamification is on the rise and how the opt-in format solves the engagement challenge.

Jul 13, 2018

How to avoid wasting half the money you spend on ...

Brands are increasingly gaming into mobile gaming as a method of serving engaging ads. AdColony's Tom Simpson explains the appeal.

Sep 1, 2017

What lies beyond the walled gardens?

TV-like audiences now reside in the palm of your hand, but marketers must build mobile strategies to leverage the app ecosystem and reach the right audiences globally, writes Tom Simpson of AdColony.

Jan 20, 2015

Big-brand budgets to flow to programmatic in 2015: ...

Tom Simpson, CEO of MediaQuark, offers seven programmatic trends for the year ahead, along with results from his company's survey of advertisers' attitudes about deploying data-driven marketing.