Tom Simpson
Jan 20, 2015

Big-brand budgets to flow to programmatic in 2015: MediaQuark

Tom Simpson, CEO of MediaQuark, offers seven programmatic trends for the year ahead, along with results from his company's survey of advertisers' attitudes about deploying data-driven marketing.

1. Programmatic hits the mainstream with marketers

Programmatic probably already hit the mainstream over the course of 2014, if we believe recent studies showing more than two in three marketers using programmatic in one form or another. It’s a safe bet this trend will continue in 2015 as more marketers realize the benefits of programmatic in their paid-media programs. Advanced markets have been leading the charge, but expect Asia to come on board this year...

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