Tom Simpson
Jan 18, 2019

The case for playable ads

Why ad gamification is on the rise and how the opt-in format solves the engagement challenge.

Mobile marketing and monetisation across Asia has its unique challenges, but there is one type of ad unit that we are starting to see emerge as a highly effective way of attracting and engaging users the playable ad.

Playable ads are ads that enable users to interact with and experience an app before it is downloadedsimilar to test driving a car. This works great for games and D2C. But it’s not just for trying...

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