Gurjit Degun
Dec 22, 2016

Ad fraud scam costs advertisers up to US$5m a day, says security firm

US brands and advertisers are losing between US$3m and US$5m a day from a complex online ad fraud scam, according to US cyber security company.

White Ops, which sells fraud detection technology, claims it has found the single most profitable bot operation to date and is pointing the finger at Russian cyber criminals.

Other botnets have cost advertisers and publishers more like US$200,000 making this so called Methbot the most advanced to hit the industry so far.

According to White Ops' whitepaper, the botnet operation scams advertisers and publishers by providing millions of fake...

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