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Jul 10, 2019

How 5G will affect marketing communications

Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?

Mar 27, 2019

WFA threatens social-media platforms with advertiser action

Group pledges support to Association of New Zealand Advertisers following Christchurch attacks.

Jan 24, 2019

4As Malaysia again condemns 'disturbing' pitch behaviour

The association issued another statement following ongoing reports of brands trying to stake claims over agency pitch ideas.

Mar 26, 2018

Facebook scandal 'puts brands in a delicate position'

It’s not the end of days by any means, but brands will have to re-think their relationship with one of the world’s biggest ad platforms, observers say.

Dec 22, 2016

Ad fraud scam costs advertisers up to US$5m a day, says security firm

US brands and advertisers are losing between US$3m and US$5m a day from a complex online ad fraud scam, according to US cyber security company.

Feb 19, 2016

Decreases in CPMs reflect rapid inventory growth in SEA: TubeMogul

SINGAPORE - Preroll inventory continues to increase rapidly across Southeast Asia while CPMs decrease, according to a new report by TubeMogul.