advertisers
How might Elon Musk’s free-speech stance affect Twitter advertisers?
The billionaire entrepreneur sees Twitter as a “digital town square,” but industry observers have serious concerns that unraveling content restrictions could open the door to toxicity, mis- and disinformation—and an advertising exodus.
Advertisers not feeling good about media talent pool
TOP OF THE CHARTS: Advertisers are unsure about their talent meeting their current or future needs, and also more pessimistic than agencies about finding talent in the next year. Meanwhile, either agencies or advertisers may be deluding themselves about in-housing.
Social media, programmatic video and display top investment areas for marketers in APAC: Quantcast
The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.
Facebook gives advertisers contextual brand safety controls in the NewsFeed
Omnicom Media Group says it is “a step in the right direction.”
Should the latest Facebook revelations alarm advertisers?
Brand safety has become a major issue for advertisers and their media agencies to manage in recent years, so should brands be concerned about the latest Facebook revelations?
How 5G will affect marketing communications
Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?
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