advertisers

Apr 27, 2022

How might Elon Musk’s free-speech stance affect Twitter advertisers?

The billionaire entrepreneur sees Twitter as a “digital town square,” but industry observers have serious concerns that unraveling content restrictions could open the door to toxicity, mis- and disinformation—and an advertising exodus.

Mar 31, 2022

Advertisers not feeling good about media talent pool

TOP OF THE CHARTS: Advertisers are unsure about their talent meeting their current or future needs, and also more pessimistic than agencies about finding talent in the next year. Meanwhile, either agencies or advertisers may be deluding themselves about in-housing.

Jan 25, 2022

Social media, programmatic video and display top investment areas for marketers in APAC: Quantcast

The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.

Nov 21, 2021

Facebook gives advertisers contextual brand safety controls in the NewsFeed

Omnicom Media Group says it is “a step in the right direction.”

Oct 6, 2021

Should the latest Facebook revelations alarm advertisers?

Brand safety has become a major issue for advertisers and their media agencies to manage in recent years, so should brands be concerned about the latest Facebook revelations?

Jul 10, 2019

How 5G will affect marketing communications

Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?