cost

Mar 14, 2019

Unilever saves €500m as in-housing is 'more efficient' than agencies

FMCG giant is increasing spend on digital media and in-store.

Dec 22, 2016

Ad fraud scam costs advertisers up to US$5m a day, says security firm

US brands and advertisers are losing between US$3m and US$5m a day from a complex online ad fraud scam, according to US cyber security company.