Emmet McGonagle
Oct 31, 2019

A definitive list of the scariest ads ever

Probably best not to read this at night.

Fear factor: ads are rated based on fear experienced by viewers

With Fright Night upon us, brands have been scrambling to reach the terrifying heights of campaigns gone by.

Only a few have dared to launch Halloween spots this year Direct Line and Lemon Paeroa embraced the spooky festivities, ITV2 reprised its Blood Squad campaign and McDonald’s opted for the cutesy approach with a Spookie selfie smartphone filter.

In light of the spooky season, data-driven advertiser Unruly has compiled the 10...

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