Faaez Samadi
Apr 11, 2019

“80% of brands still don’t get video”

Mike Pritchett, CEO of video production company Shootsta, says legacy systems and lack of understanding at the top are holding most brands back.

Mike Pritchett

For anyone who says we’ve already had the 'year of video', Mike Pritchett just chuckles. “One person asked me, if 2018 was the year of video, what’s next I replied video.”

That, in a nutshell, is what drove Pritchett, already founder of Australian production house Trapdoor, to set up Shootsta, a new type of video offering. The company provides all the kit people or brands require to film following some training their own video, which...

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