"People are very confused about how I feel about holding companies. They think I hate them. I'm actually very empathetic."
"It was the most challenging shoot I've ever been on": 50 takes, medical scooter for dolly, and one very concerned teacher.
The premium brand agency has produced work for most of its clients in the last month.
Agency leaders give a behind-the-scenes glimpse into how they overcame lockdown restrictions to make work, plus the production lessons learned along the way.
TOP OF THE CHARTS: The move is saving companies an average of 50% in creative costs.
COVID-19's waves of disruption have torn through the business of ad production, upending plans and leaving agencies and production houses to pick up the pieces. We look at coping mechanisms for the current situation, as well as potential long-lasting impacts.
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