production

Jun 10, 2020

Gary Vaynerchuk on volume-based creative and the future of advertising

"People are very confused about how I feel about holding companies. They think I hate them. I'm actually very empathetic."

Apr 22, 2020

Inside chaotic Snuggle spot made in director's laundry room with family as actors and crew

"It was the most challenging shoot I've ever been on": 50 takes, medical scooter for dolly, and one very concerned teacher.

Apr 22, 2020

Publicis Groupe's Team One embraces lean productions, including iPhone recordings

The premium brand agency has produced work for most of its clients in the last month.

Apr 16, 2020

Zoom calls, empty streets and TikTok: 7 true tales of production in lockdown

Agency leaders give a behind-the-scenes glimpse into how they overcame lockdown restrictions to make work, plus the production lessons learned along the way.

Apr 5, 2020

Brands are bypassing production shops and asking influencers to create assets

TOP OF THE CHARTS: The move is saving companies an average of 50% in creative costs.

Apr 1, 2020

No lights, cameras, or action: How adland is adapting to production interruption

COVID-19's waves of disruption have torn through the business of ad production, upending plans and leaving agencies and production houses to pick up the pieces. We look at coping mechanisms for the current situation, as well as potential long-lasting impacts.