The campaign, produced by DDB Shanghai for the China Environmental Protection Foundation, encourages the Chinese to do their bit for environmental protection by walking more and driving less. It was also shortlisted in the Outdoor category at Cannes earlier this week.
Click here to read more about the 'Green pedestrain crossing' campaign.
Last night at the DDB China Group office in Shanghai, there was late night excitement as Jody Xiong and his team learned the results.
"It was once only a dream for me, but last night it came true," said chief creative officer Michael Dee.
"We're all incredibly proud of our team," said DDB China Group president and CEO Dick van Motman. "We always knew their work was world class, so its very rewarding to receive this recognition from the Lions jury members who represent the cutting edge in global communications."
The 'Green pedestrian crossing' campaign also won a silver award at this year's Clio awards in the Poster category.
Cannes Lion winners from the DDB family across the region this year include a bronze Lion in the Direct category for DDB Sydney; a silver Lion in the Direct category for DDB New Zealand; two silver Lions in the Outdoor category for DDB Singapore; a silver Lion in the Outdoor category for Mudra DDB Group Mumbai; two silver Lions in the Radio category for DDB New Zealand; a gold Lion in the Direct category for DDB New Zealand; and a gold Lion in the Radio category for DDB New Zealand.
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