YouTube: Creators and brands wrestle for control of content

Campaign caught up with YouTube's marketing director at its first FanFest for Greater China, held in Hong Kong last month.

In this video interview, Sean Park, marketing director for YouTube in Asia, addresses:

  • Why the platform is confident in its battle against Facebook for video adspend.
  • How YouTube can help out smaller creators less popular in the brand sponsorship foodchain.
  • What current concerns brands have regarding working with influencers after the 'Adpocalypse'.
  • What's behind YouTube's decision to run its first ad campaign aimed at marketers to convince them to spend more money.
Campaign China

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