In this video interview, Sean Park, marketing director for YouTube in Asia, addresses:
- Why the platform is confident in its battle against Facebook for video adspend.
- How YouTube can help out smaller creators less popular in the brand sponsorship foodchain.
- What current concerns brands have regarding working with influencers after the 'Adpocalypse'.
- What's behind YouTube's decision to run its first ad campaign aimed at marketers to convince them to spend more money.