YouTube: Creators and brands wrestle for control of content

Campaign caught up with YouTube's marketing director at its first FanFest for Greater China, held in Hong Kong last month.

In this video interview, Sean Park, marketing director for YouTube in Asia, addresses:

  • Why the platform is confident in its battle against Facebook for video adspend.
  • How YouTube can help out smaller creators less popular in the brand sponsorship foodchain.
  • What current concerns brands have regarding working with influencers after the 'Adpocalypse'.
  • What's behind YouTube's decision to run its first ad campaign aimed at marketers to convince them to spend more money.
Campaign China

Related Articles

Just Published

9 hours ago

TVS Eurogrip are tyres for a ‘country full of turns’

Watch the campaign conceptualised by Tilt Brand Solutions here

9 hours ago

Toast trumps George Clooney in Warburtons campaign

Previous ads for the British baker starred Sylvester Stallone and Robert De Niro.

16 hours ago

Campaign360 2021: Continuing coverage

Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.