Ad Nut
May 11, 2018

Winemaker offers an immersive experience (not literally)

Stoneleigh Wild Valley and Digitas worked with artists to create a wine experience that's as immersive as one can get without getting wet (and stained).

The idea of an "immersive" wine experience certainly gets Ad Nut's attention, but unfortunately (or perhaps wisely) Digitas and Pernod Ricard brand Stoneleigh Wild Valley have chosen to create a film that puts people inside of the winemaking process without any unpleasant mess.

The partners created a 60-second film, titled ‘Original Art by Stoneleigh’, which debuted at a wine tasting exhibition in Melbourne curated by Electric Collective. The film includes the work of visual artist Susie Sie and sound designer Nikolai Von Sallwitz, and the brand says "every frame and sound" was "inspired and sourced from Stoneleigh Wild Valley". Interestingly, you're not seeing computer animation; the brand claims the visuals were created using a "completely analogue approach".

Whatever the process, it has succeeded in making Ad Nut desire a drink. Is it too early to open a bottle?

CREDITS

Client: Pernod Ricard Winemakers
Brand: Stoneleigh Wild Valley
Creative Agency: Digitas
Creative Director: Simon Brock
Client Lead: Susan Montgomery
Director, Visual Artist: Susie Sie
Shooting Assistant: Remo Gambacciani
Executive Producer: Lars Wagner
TVC Editor: Marsha Levina

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