AGENCY REPORT CARD: Digitas' wide-ranging expertise meant it was well-placed to act as the shop front of Publicis Groupe's capabilities in 2020, including its performance marketing and digital-transformation offerings. But it continues to lag in one key area.
Digitas is increasingly being used as the shop front for Publicis Groupe in APAC, with wide-ranging expertise that in 2020 proved valuable in both helping clients navigate the pandemic and protecting the fortunes of its parent company. But it continues to lag in one key area.
We need to work with the algorithms, not for them.
AGENCY REPORT CARD: See Digitas' overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
Digitas had aggressive goals for 2019, but lost its leader when the year was barely underway. See whether the network was able to continue cementing its key role within Publicis Groupe.
Amaresh Godbole will be stepping down from the position in March.
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