Mar 16, 2021

Digitas is increasingly the growth engine of Publicis in APAC

AGENCY REPORT CARD: Digitas' wide-ranging expertise meant it was well-placed to act as the shop front of Publicis Groupe's capabilities in 2020, including its performance marketing and digital-transformation offerings. But it continues to lag in one key area.

Feb 9, 2021

Agency Report Card 2020: Digitas

Digitas is increasingly being used as the shop front for Publicis Groupe in APAC, with wide-ranging expertise that in 2020 proved valuable in both helping clients navigate the pandemic and protecting the fortunes of its parent company. But it continues to lag in one key area.

Oct 20, 2020

Algorithms built for efficiency can be a disaster for diversity and fairness

We need to work with the algorithms, not for them.

May 25, 2020

Digitas loses a leader, but not its edge

AGENCY REPORT CARD: See Digitas' overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Mar 19, 2020

Agency Report Card 2019: Digitas

Digitas had aggressive goals for 2019, but lost its leader when the year was barely underway. See whether the network was able to continue cementing its key role within Publicis Groupe.

Jan 22, 2020

Digitas India CEO to join Google

Amaresh Godbole will be stepping down from the position in March.