Staff
Feb 7, 2017

VR: The birth of a new advertising medium

VR industry experts offer their take on where the technology is taking us in the future, and how marketers are making it their first language.

PARTNER CONTENT

While virtual reality is fast becoming an actor in our everyday lives, marketers are going to great lengths to understand VR as lingua franca and integrate it into their branding concepts. It's the word on the tip of everyone's tongue, but how are marketers getting fluent? PHD catches up with a few industry experts to learn VR speak.

Read more on the PHD Predestination hub.

Related Articles

Just Published

11 hours ago

Google report sees glimmer of recovery in travel ...

Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.

12 hours ago

The Apprentice, refreshed, leads One Championship ...

With live events on hold, the mixed martial arts promoter will be presenting a revamped spin-off of the reality-TV format to help keep its global audience of millions, and brands, hooked.

12 hours ago

Dentsu Aegis to allow Australia staff to WFH for ...

Move comes after internal survey found overwhelming majority of staff want to maintain the current work-from-home arrangements.

12 hours ago

Japan law tightens regulation of major ecommerce ...

TECH BITES: Law addresses concerns that tech giants are abusing their market power and leaving small businesses out of pocket.