Staff
Feb 7, 2017

VR: The birth of a new advertising medium

VR industry experts offer their take on where the technology is taking us in the future, and how marketers are making it their first language.

PARTNER CONTENT

While virtual reality is fast becoming an actor in our everyday lives, marketers are going to great lengths to understand VR as lingua franca and integrate it into their branding concepts. It's the word on the tip of everyone's tongue, but how are marketers getting fluent? PHD catches up with a few industry experts to learn VR speak.

Read more on the PHD Predestination hub.

Related Articles

Just Published

4 hours ago

Facebook extends 'more together' thought with ...

Watch the film conceptualised by Taproot Dentsu here.

4 hours ago

Ogilvy names Liz Taylor as global chief creative ...

Taylor becomes first woman to hold Ogilvy's top creative position.

5 hours ago

Don’t like policing people and if a brand is legal, ...

The Indian actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television

5 hours ago

Airbnb halves performance marketing spend with ...

Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.