Feb 7, 2017

VR: The birth of a new advertising medium

VR industry experts offer their take on where the technology is taking us in the future, and how marketers are making it their first language.


While virtual reality is fast becoming an actor in our everyday lives, marketers are going to great lengths to understand VR as lingua franca and integrate it into their branding concepts. It's the word on the tip of everyone's tongue, but how are marketers getting fluent? PHD catches up with a few industry experts to learn VR speak.

Read more on the PHD Predestination hub.

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