Staff Reporters
Mar 28, 2023

The Calvin Klein homage campaign celebrates transgender men

Fashion start-up recreates the iconic Calvin Klein ads of the 90s by putting transmasculine, nonbinary and gender non-conforming people front and centre of their campaign.

Trans masc fashion label Both& Apparel marks Trans Day of Visibility on Friday 31 March with an out-of-home campaign in New York, London and Paris.

The shoot features three trans masc men and models, Tai Hattingh, Arthur Macnair and Ethan Denadai.

It pays homage to Calvin Klein’s ‘90s ads featuring Kate Moss and Mark Wahlberg, shot by Herb Ritts.

The campaign was shot by London-based non-binary photographer Lydia Garnett, who worked alongside trans icon Daniel Sea as executive creative director.

Related Articles

Just Published

23 hours ago

WFA census shows Japan faces the highest inclusivity...

Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.

23 hours ago

Reddit will no longer allow users to opt-out of ad ...

The mandatory opt-in for personalised ads was announced as part of a series of settings updates that will gradually be rolled out in the coming weeks. Select unspecified countries will still be able to opt-out.

1 day ago

Better Climate Store’s Greenwash can wash away ...

The multitasking product might deserve a spot in Ad Nut’s oaky home…unless Ad Nut is sensing a bit of irony.