Louise Ridley
Jun 6, 2014

The 10 most-shared World Cup 2014 ads

GLOBAL - Shakira's "la la la" football song with Activia has been the most-shared 2014 World Cup ad in the run-up to the tournament, while Samsung has three ads in the top 10. Adidas, Nike and Coca-Cola also appear in the chart.

1. Activa "la la la (brazil 2014) by Shakira and directed by Jaume de Laiguana (above)

The Colombian singer’s song, a partnership with Activia and the UN World Food Programme, has been shared 1,936,218 times according to Unruly, which ranks ads based on shares reported by third parties such as Twitter, Facebook and blogs.

It was also the most-shared ad of any kind last week, also according to Unruly.

See also this earlier report: Nike, Samsung and Castrol have most viral World Cup ads


2. Nike Football "Winner stays" by Wieden & Kennedy Portland

1,025,438 shares all-time


3. Castrol "Castrol Footkhana: Neymar jr. v Ken Block" by Cheil Worldwide

733,407 shares all-time


4. Samsung "#galaxy11: The training" by R/GA and Cheil Worldwide

489,648 shares all-time


5. Samsung "#galaxy11: The beginning" by R/GA and Cheil Worldwide

397,766 shares all-time


6. adidas "All-time greats | Ccristiano Ronaldo and Pelé" by TBWA LA

282,697 shares all-time


7. Samsung "Messi joins as captain of #galaxy11" by Cheil Worldwide

160,198 shares all-time


8. Adidas Football "The dream: All in or nothing" by Wunderman

162,029 shares all-time


9. Nike Football "Risk everything" by Iris

138,526 shares all-time


10. Nike Football "Dare to be Brasilian" Created in house

136,097 shares all-time


This article was first published on campaignlive.co.uk

Source:
Brand Republic

Related Articles

Just Published

48 minutes ago

‘Design thinking’ cradles VMLY&R in a tough year

AGENCY REPORT CARD: A whole lot of jargon or a thoughtful new work process?

1 hour ago

PRHK launches 2021 Young Lions competition

Open to HK agency employees of 30 years of age or younger, the competition will provide budding professionals a chance to shine on the global Cannes stage.

4 hours ago

Google shatters hopes of replacing cookies with ...

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.

4 hours ago

Here are your 2021 Spikes Asia Awards winners

Find out who won 293 Grand Prix, gold, silver and bronze awards.