In this new US ad out of W+K Portland, Samsung takes direct aim at Apple. In the mould of Boyhood, the film shows a young man 'Growing up' before our eyes—though Ad Nut doubts the spot was actually fillmed in the same so-crazy-it-just-might-work manner as that film.
As the fellow matures (witness the facial hair evolution), the action pointedly focuses on several features that Samsung offered first and in some cases still offers exclusively, such as water resistance and upgradable storage, as well as cult-of-Apple activities like waiting in line for the newest model. In the end, our wiser protagonist eschews his immature infatuation with iPhones and follows the lead of his intellectually superior girlfriend by getting a Galaxy 8.
Ad Nut has no stake in the Apple-versus-Samsung fight, but is strongly in favour of brands who aren't afraid to throw a bit of shade, especially when it's entertaining and based on facts like this is.
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