Ad Nut
Nov 7, 2017

Samsung to Apple fanboys: Grow up

From the US: 'Growing up' for Samsung by Wieden+Kennedy Portland

In this new US ad out of W+K Portland, Samsung takes direct aim at Apple. In the mould of Boyhood, the film shows a young man 'Growing up' before our eyes—though Ad Nut doubts the spot was actually fillmed in the same so-crazy-it-just-might-work manner as that film.

As the fellow matures (witness the facial hair evolution), the action pointedly focuses on several features that Samsung offered first and in some cases still offers exclusively, such as water resistance and upgradable storage, as well as cult-of-Apple activities like waiting in line for the newest model. In the end, our wiser protagonist eschews his immature infatuation with iPhones and follows the lead of his intellectually superior girlfriend by getting a Galaxy 8.

Ad Nut has no stake in the Apple-versus-Samsung fight, but is strongly in favour of brands who aren't afraid to throw a bit of shade, especially when it's entertaining and based on facts like this is.    

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.


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