Ad Nut
Nov 7, 2017

Samsung to Apple fanboys: Grow up

From the US: 'Growing up' for Samsung by Wieden+Kennedy Portland

In this new US ad out of W+K Portland, Samsung takes direct aim at Apple. In the mould of Boyhood, the film shows a young man 'Growing up' before our eyes—though Ad Nut doubts the spot was actually fillmed in the same so-crazy-it-just-might-work manner as that film.

As the fellow matures (witness the facial hair evolution), the action pointedly focuses on several features that Samsung offered first and in some cases still offers exclusively, such as water resistance and upgradable storage, as well as cult-of-Apple activities like waiting in line for the newest model. In the end, our wiser protagonist eschews his immature infatuation with iPhones and follows the lead of his intellectually superior girlfriend by getting a Galaxy 8.

Ad Nut has no stake in the Apple-versus-Samsung fight, but is strongly in favour of brands who aren't afraid to throw a bit of shade, especially when it's entertaining and based on facts like this is.    

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Related Articles

Just Published

3 hours ago

Kraft Heinz CMO: Ecommerce 'a hit to profitability'

As ecommerce retailers undercut each other with discounts, brands' profit margins are becoming squeezed.

3 hours ago

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered.

4 hours ago

Ice cream anime: Magnum tells 'pleasure tales'

The Unilever ice cream brand debuted two lovely little animated films at Sydney's Japanese Film Festival.

5 hours ago

Is the whole greater than the sum of its parts for ...

AGENCY REPORT CARD: As Zenith, Starcom and Spark Foundry meld together under the group's 'Power of one' philosophy, we grade them as one entity for the first time.