Oct 12, 2009

Quaker Oats | Mission to Make India Heart Healthy | India

This is the month of 'Oatober', says Quaker Oats in India, via an integrated campaign to create a nation with healthier hearts.

The ‘Mission to Make India Heart Healthy’ launch is paired with the local Apollo Hostpitals and The Times of India to drive awareness on heart disease. Research shows that 46.9 million Indians will suffer from heart problems by 2010, and aside from television, print and radio commercials, the campaign is driving traffic to the Good Morning Heart website.

The online portal gives access to dietary guides and information to educate the Indian public on heart disease. It also has quick assessment tests by Apollo for users to get a rough idea on their health level, plus downloadable applications to help monitor lifestyle in the long-run.

Targeting the middle-class population in their 30s, the project encourages regular medical check-ups and a healthier lifestyle, as the majority of premature heart attacks or strokes can be prevented.

The campaign was developed by BBDO India, along with Mindshare, and will roll out in phases.

Project Mission to Make India Heart Healthy
Client Quaker Oats
Creative agency BBDO, India
Chairman & chief creative officer Josy Paul
Executive creative director Rajdeepak Das
Creative team Varun Goswami, Joy Sengupta, Arjuna Gaur
Exposure Television, print, radio, online

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