Ad Nut
Oct 2, 2019

Playstation airdrops game characters in global spot for on-demand service

THE WORK: 'Playstation Now' by Adam&EveDDB for Sony Playstation.

THE WORK: 'Playstation Now' by Adam&EveDDB for Sony Playstation.

This global TVC for Playstation Now is the first work by AdamEveDDB for Sony Interactive Entertainment since taking over the account from BBH back in May. The concept is a tad obvious, but it's well done and sure to communicate the necessary message to gamers.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Ford's 2020 global trends report reveals loneliness as epidemic
Premium
25 minutes ago

Ford's 2020 global trends report reveals loneliness ...

But the automaker has tips for how marketers can help solve the problem.

Premium
Moray MacLennan: 'We will emerge stronger' after M&C Saatchi accounting woes
Premium
46 minutes ago

Moray MacLennan: 'We will emerge stronger' after ...

M&C Saatchi's share price fell nearly 6% in London on Wednesday

Premium
Golin names Matt Neale as sole CEO
Premium
8 hours ago

Golin names Matt Neale as sole CEO

The agency has eliminated its CEO triumvirate in a leadership restructuring.

Premium
Should agencies do more together to stand up to unreasonable client demands?
Premium
9 hours ago

Should agencies do more together to stand up to ...

AB InBev is reported to be running cost-cutting 'auction' for global media review.