playstation
.png&h=268&w=401&q=100&v=20170226&c=1)
Global new-biz round-up: PlayStation pitch bolsters December billings to $5bn
Publicis Groupe contributed to two-thirds of December billings.
PlayStation appoints global media agency
EssenceMediacom won a review that kicked off in May, but Dentsu is retained in Japan.
How is India's gaming industry developing for brands?
Experts discuss how to overturn gaming's perception as a trivial pastime and how the metaverse is affecting it.
_161.jpg&h=268&w=401&q=100&v=20170226&c=1)
PlayStation turns game of chess into citywide battle for dominance in epic spot
Global campaign, created by Adam & Eve/DDB, was launched at PlayStation showcase event yesterday.
London Underground receives PlayStation makeover
The iconic Oxford Circus Tube station roundels have been transformed into PlayStation's controller button symbols to mark the launch of the PS5 console.
Twitter Top 10: Beauty, food and entertainment brands connect
With bite-sized, to-the-point videos, Nivea, Spotify, Joox, PlayStation, Optus, TM Tambayan, Workday, Big C, Mister Potato, and Magnolia Milk & Dairies made the list of the most effective APAC video ads in August.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
