Global campaign, created by Adam & Eve/DDB, was launched at PlayStation showcase event yesterday.
The iconic Oxford Circus Tube station roundels have been transformed into PlayStation's controller button symbols to mark the launch of the PS5 console.
With bite-sized, to-the-point videos, Nivea, Spotify, Joox, PlayStation, Optus, TM Tambayan, Workday, Big C, Mister Potato, and Magnolia Milk & Dairies made the list of the most effective APAC video ads in August.
Work created by Adam & Eve/DDB.
Final presentations took place in May.
Final presentations are believed to be this month.
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