Jamie Rossouw
Feb 24, 2023

Global new-biz round-up: PlayStation pitch bolsters December billings to $5bn

Publicis Groupe contributed to two-thirds of December billings.

Sony PlayStation: EssenceMediacom to handle media strategy, planning and buying

Last year ended on a high as global new-business billings reached $5bn in December, the second highest month for 2022 (following $6.7bn in March), according to Campaign ’s Advertising Intelligence

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