Ad Nut
Feb 21, 2017

Nike plays its tune for Middle Eastern women

Predictably excellent spot asks women, 'What will they say about you?'

Nike is so boring. All the brand ever does, with Wieden+Kennedy's help, is to create masterful, uplifting work that equates buying its products with being defiant or relentless or more fully self-actualised in the face of social pressures or inequalities. And it does so without ever going so far that it creates a controversy that might negatively impact commercial results.

The nerve of these people. At this point, Nike's advertising excellence is so predictable and relentless that only a hiccup would make for an interesting story. And yet, although Ad Nut and friends try not to post every Nike campaign that comes along, Ad Nut and friends are many times powerless to resist.

Extra credit: Compare Nike's conduct with the epic foot-in-mouth act performed recently by the Under Armour CEO.   

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

3 hours ago

Petronas' tells tale of two kampung houses for Hari ...

The oil company's film for this year is a Ghibli-esque animated story, by Ensemble Worldwide.

6 hours ago

TikTok faces criticism in India over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

6 hours ago

Isobar HK names CEO in continuing DAN recast

David Jessop will co-chair the creative line of business along with Simone Tam, CEO of Dentsumcgarrybowen Group Hong Kong.

7 hours ago

Hong Kong 'virtual' insurance company launches ...

A new digital-only insurer is using a heavy proportion of traditional media as it begins reaching out to local consumers.