Ad Nut
Jul 11, 2016

Da da ding: Nike's call to women in India

Nike launches an infectious anthem for female athletes in India.

Ad Nut thanks the colleagues at Campaign India for pointing out this irresistible new video from Nike and expects to be singing the theme, 'Da da ding' by Genera8ion (featuring American rapper Gizzle), incessantly for approximately the next 100 years. 

As Campaign India reports, the film features actor Deepika Padukone and Indian women athletes such as Rani Rampal (hockey) alongside footballer Jyoti Ann Burrett and cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshmi Sharma.

CREDITS

Client: Nike
Agency: Wieden+Kennedy India
Director (film): François Rousselet
Anthem: Genera8ion, featuring American rapper Gizzle

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