Staff Reporters
Mar 9, 2021

Nike amplifies achievements of Black female athletes

A new short film, 'We Play Real', by Wieden+Kennedy, features star athletes Serena Williams, Naomi Osaka and Sydney Leroux.

Nike is celebrating the impact of Black women in sports with a short film titled 'We play real'.

The Wieden+Kennedy spot, narrated by actress Dominique Fishback, shows athletes like Serena Williams, Caster Semenya, Naomi Osaka and Sha'Carri Richardson during pivotal moments in their careers.

As Fishback states that "We give our blood, sweat and tears to be our very best even when the world tells us it's never going to be enough", the ad weaves together shots of the athletes' sporting achievements alongside moments of social activism, such as Osaka wearing a mask adorned with Breonna Taylor’s name during the US Open.

Source:
Campaign US

Related Articles

Just Published

14 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

16 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

17 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

20 hours ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.