Ad Nut
Nov 29, 2018

New Nescafé coffee campaign copies a 1980s hair-colour TVC

But it's OK, because the new video from McCann Worldgroup is an homage to an oddly beloved old commercial starring actor Kenneth Tsang.

But it's OK, because the new video from McCann Worldgroup is an homage to an oddly beloved old commercial starring actor Kenneth Tsang.

The video above is a new ad for a new black variety of canned Nescafé. If the ad seems underwhelming or strange to you, then you did not grow up in Hong Kong in the 1980s. If you had, you'd probably know the ad below, from 1986, for Bigen hair colour. Like the Nescafé work above, it stars well-known local actor Kenneth Tsang.

The old commercial for Bigen, as objectively bad as...

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