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The Aussie singer and personality shines in a new social-led Nestlé campaign.
But it's OK, because the new video from McCann Worldgroup is an homage to an oddly beloved old commercial starring actor Kenneth Tsang.
The winning agency worked with the client to create something memorable in Beijing's fashion landmark, Taikoo Li Sanlitun.
In the first Southeast Asia use of Twitter Moments, the brand capitalised on the 'KathNiel' celebrity romance.
VIETNAM - Nescafe, through Publicis Vietnam, has deployed YouTube's interactive technology to promote a variety of iced coffee. But the effort leaves us cold.
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