Ad Nut
May 3, 2018

Meet the meat-based cryptocurrency: Bacoin

Oscar Mayer's Keith Sizzle wants to make people protein-rich.

Oscar Mayer, a producer of cured meats based in the beautiful US city of Madison, Wisconsin, has apparently introduced a cryptocurrency called Bacoin. And the brand has employed a smarmy "digital prophet"* named Keith Sizzle to help explain how people can get their greasy fingers on some.

Ad Nut said "apparently" above because in reality, Bacoin is technically not a cryptocurrency but rather a contest (open only to residents of the US, sadly). Bacoins will be redeemable for actual bacon, and their value will rise or fall based on the amount of social sharing surrounding the campaign. So those who 'mine' Bacoin may get more free bacon when the campaign ends. Or none, if the value drops to zero.

As of this writing, the not-really-a-currency is trading at a rate of one Bacoin to nine slices of bacon. However, the price was apparently at 13 slices just a couple of hours ago. The people at Oscar Mayer have wisely capped the price at 42 slices, because they are not insane and therefore have no desire to cause a bacon shortage that would probabaly precipitate a bloody apocalypse.

The campaign is by Mcgarrybowen.

Ad Nut thanks the ad nuts at Campaign US, who covered this work first (and included the creative credits).

* Keith Sizzle should be careful, because this media-industry dude may very well hold exclusive rights to the job title 'digital prophet'. Not to mention that his hair is far more impressive.

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.


Related Articles

Just Published

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

2 days ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.