Oscar Mayer, a producer of cured meats based in the beautiful US city of Madison, Wisconsin, has apparently introduced a cryptocurrency called Bacoin. And the brand has employed a smarmy "digital prophet"* named Keith Sizzle to help explain how people can get their greasy fingers on some.
Ad Nut said "apparently" above because in reality, Bacoin is technically not a cryptocurrency but rather a contest (open only to residents of the US, sadly). Bacoins will be redeemable for actual bacon, and their value will rise or fall based on the amount of social sharing surrounding the campaign. So those who 'mine' Bacoin may get more free bacon when the campaign ends. Or none, if the value drops to zero.
As of this writing, the not-really-a-currency is trading at a rate of one Bacoin to nine slices of bacon. However, the price was apparently at 13 slices just a couple of hours ago. The people at Oscar Mayer have wisely capped the price at 42 slices, because they are not insane and therefore have no desire to cause a bacon shortage that would probabaly precipitate a bloody apocalypse.
The campaign is by Mcgarrybowen.
Ad Nut thanks the ad nuts at Campaign US, who covered this work first (and included the creative credits).
* Keith Sizzle should be careful, because this media-industry dude may very well hold exclusive rights to the job title 'digital prophet'. Not to mention that his hair is far more impressive.
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