Maisie McCabe
Feb 21, 2024

Will (Jo) Bacon get M&C Saatchi sizzling again?

It will be good for the industry—and the UK—if the new chief executive builds a business befitting the agency's legacy, writes Campaign UK editor, Maisie McCabe.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

1 hour ago

How beauty and brands are evolving in the Ozempic era

With beauty standards increasingly shaped by quick-fix solutions, Quantum's Tanya Malik questions whether brands are prepared for the profound shifts in consumer expectations, and how they'll adapt to this new reality.

3 hours ago

Mondelez’s senior SEA marketer joins Tata Consumer ...

After nearly 12 years at Mondelez, Indonesia-based Vikram Chandratrey moves to Tata Consumer Products in India. Mondelez hires ex-Unilever marketing head to lead regional efforts in Southeast Asia.

5 hours ago

Guardian in talks to sell one of the world's oldest ...

Investigative podcast publisher Tortoise Media has made an offer to buy The Observer.

5 hours ago

Edelman launches global Counter Disinformation Unit

A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.