Ad Nut
Nov 12, 2019

Meet Mr Humfreez, a deceptively high-tech ram

The wooden figure, created by ANZ and TBWA, reacts to temperature and humidity. But why does he exist?

The wooden figure, created by ANZ and TBWA, reacts to temperature and humidity. But why does he exist?

TBWA and ANZ have gone to great lengths to create Mr Humfreez, a wooden and wool figure in the shape of a ram. Thanks to input from a professor at Canada's University of Waterloo, the little guy has some high-tech materials that allow him to perform two tricks

  1. His nose turns blue thanks to thermochromic ink if the temperature drops below 18C.
  2. His horns...

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