MediaTV: Zuji's marketing strategy

Wong says that offering specific, short-term deals during select days of the week helps to jump-start bookings and offers an easy way to appeal to audiences across the region in both developed and emerging markets.

Wong adds that the single biggest threat the industry faces is the economy.

“The macro economy is affecting consumer confidence. People are delaying their travel plans or they are cancelling their plans altogether,” he says, adding that Zuji's promotional marketing pushes have helped retain some of this business.




The interview comes weeks after Wong assumed the GM position following the departure of  Sean Seah.

Zuji is a subsidiary of Travelocity Asia-Pacific.

The full MediaTV series, which will air over the coming weeks, aims to explore brands’ marketing strategies in the digital age. The first interview of the series featured chief marketing officer of the Mandarin Oriental Hotel Group Michael Hobson, and upcoming segments will include interviews with brands such as Jetstar and Tourism Australia.

To see previous MediaTV interviews, click here.

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