Staff Reporters
Aug 3, 2009

MediaTV: Puma looks to sports-lifestyle

Puma, the world's third-largest sports brand, will focus on its positioning as a sports-lifestyle brand in Asia to differentiate itself from competitors and stave off pressure from up-and-coming Chinese brands such as Li Ning and Anta, says Christoph Peter-Isenbuerger, head of marketing for Puma in Asia-Pacific.

Puma, the world's third-largest sports brand, will focus on its positioning as a sports-lifestyle brand in Asia to differentiate itself from competitors and stave off pressure from up-and-coming Chinese brands such as Li Ning and Anta, says Christoph Peter-Isenbuerger, head of marketing for Puma in Asia-Pacific.

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