Watch the work here
THE WORK: 'Pumans of Singapore' for Puma by UltraSuperNew.
Interactive running experience created by MediaMonks opened in Shanghai's city centre on Monday
AOR appointment for media buying and planning follows a review conducted by ID Comms.
Y&R China won the business via competitive tender against five other agencies.
Running, women and a move away from paid media added up to a winning formula in Asia.
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