The PUMANSOFSG campaign, for Puma by UltraSuperNew, uses Instagram’s newly launched AR face filters, which have only been available since 14 August. Like the six influencers featured in the campaign, regular people can transform into a Puman and become an instant social billboard for the brand. Ad Nut has no ambition to be any such thing, but notes that doing so also unlocks discounts on the latest drops at 10 Singapore outlets. Ad Nut wonders if...
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