Ad Nut
Sep 9, 2019

Get your cat face on

THE WORK: 'Pumans of Singapore' for Puma by UltraSuperNew.

The #PUMANSOFSG campaign, for Puma by UltraSuperNew, uses Instagram’s newly launched AR face filters, which have only been available since 14 August. Like the six influencers featured in the campaign, regular people can "transform into a Puman" and become an "instant social billboard" for the brand. Ad Nut has no ambition to be any such thing, but notes that doing so also unlocks discounts on the "latest drops" at 10 Singapore outlets. Ad Nut wonders if these "drops" come in squirrel sizes?

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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